David’s Story

Growing up, I was always an “idea person”…

I would always come up with new business ideas, and my parents would respond, "Add it to the list.”

I don't know what started it, but I have always been fascinated with business.

What made some businesses extremely successful and others struggle?

Why would some business owners settle for "that's just the way it is," and others would take on the unknown? Often finding themselves at a level of success they never thought they would achieve.

My family had been running our family farm since my Great-Grandfather bought it in 1912.

Going through college, my goal that was graduate, go back to working in the family business, and eventually be the next generation to take over.

In my final year of school, I sat down my family that was involved with the business and asked them what their plan was.

I know what I wanted to see happen; but, ultimately, it is their business and up to them if they wanted me to come back or not.

Their response?

“There is no room for you. Go get a job.”

I was devastated.

Remember, I was always coming up with ideas. I knew that it wouldn’t be sustainable to keep the business flat and simply add me in.

That would be cutting up the same size pie into smaller pieces, and that just wouldn’t work.

I knew that.

My goal was always to “make room.”

To use my idea generation and creativity to grow the business in ways they didn’t see possible…

…to utilize my potential to help the business maximize its potential…

…but I never got that chance.

Since then, my life (like lives tend to do) has taken a bunch of twists and turns.

I have worked at a handful of different businesses. Tried starting various businesses and failed. All the while questioning… maybe they were right. Maybe I’m not good enough to “make room.'“

That all changed once I started to work with horses.

Something clicked.

For many horse owners out there, they view their horse’s current state as fixed.

They act as if what they are now is what they will always be. They lack the ability to learn, grow, improve, and reach their full potential. (and in turn, help the horse achieve its own).

I had empathy for the horse.

I felt like that is how my family and others viewed me, when inside I know I had much more to give.

This connection of horses, horsemanship, and achieving my full potential has led me on a mission to tell a story and connect with others.

Use the lessons learned on my journey to help you on yours.

We only get one shot at this thing called life.

I know I don’t want to be at the end of my life with any regrets knowing I was meant for more.

I have a feeling you don’t want to either.